Our approach
How we measure, decide and keep to our rules
Good decisions need honest measurement. This page explains what we measure, how we handle uncertainty and what we will not do.
180+
Automated checks
Technical, content, link, entity and AI checks run against your site, each with a plain-language explanation and a suggested fix.
6
AI assistants, sampled weekly
ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Copilot. Each question is asked more than once, so we report a rate and a range.
1
Method, every week
The same questions, the same method, so a change in the numbers means something changed in the world.
What the checks cover
Seven areas, one weekly method
Every client is checked across the same areas, so a change in the numbers means something changed in the world.
Technical
Crawling, indexing, rendering, redirects, canonicals and speed.
Content
Pages against the questions people ask, duplicates, gaps and freshness.
Links
The links you have, their risk, and the links being earned.
Entity and schema
How search engines and assistants identify the business, and the markup that says so.
AI answers
How often six assistants name and cite you, with ranges.
Brand search
What shows when someone searches for your name.
Local
Business profiles, listings and reviews for local businesses.
Deciding what to do first
Impact, evidence, effort
Each finding is ranked by how many valuable pages it affects, how strong the evidence is, and how much effort the fix takes. We explain the ranking so you can disagree with it.
Nothing we recommend is a surprise to you: every step in the plan says what it will change and what it should do.
Handling uncertainty
Real change or noise?
AI assistants give different answers to the same question. If you ask once, you learn little. We ask several times and report the share of answers that name you, with a range. A week-on-week change inside the range is labelled as normal variation.
When a model update changes every answer at once, we say so, because no amount of sampling averages that away.
What we will not do
Our link and content policy
- No private blog networks or hidden links
- No undisclosed paid links, and no paid placements without your sign-off
- No routine disavows
- No posting to your social accounts
- No content published without a person checking facts and usefulness
- No promises of rankings
Ready to be found by Google and named by AI assistants?
Book a 30-minute call. We prepare a free audit of your site first, so you leave with a written read whether or not you hire us.