Frequently asked questions

We help businesses get found on Google and named by AI assistants such as ChatGPT, Gemini and Perplexity. We audit your site, plan the work, do it with your approval, and report in plain language.

A 30-minute conversation about your business, your goals and what has been tried. Before it, we prepare a free audit of your site so you leave with a written read whether or not you hire us.

It depends on the size of your site, your market and what you need. We do not publish rates. Book a call and we will give you a clear scope and a figure you can compare.

Businesses that sell online or win customers from search: software, courses, stores, local services, professional firms and publishers.

Audit and plan first, then the work in order of impact, with weekly measurement and a regular review. Anything that changes your site or contacts someone in your name waits for your approval.

Usually limited access to your analytics and Search Console, and either a way to make changes or a developer who will. We ask for the minimum needed.

No. We never post to your accounts. If a social plan is part of the work, we write the posts and you publish them.

A short weekly review and quick approvals. Most clients spend under an hour a week.

SEO aims to rank pages in search results. AEO, answer engine optimization, aims to have AI assistants name and cite your business in their answers. They overlap heavily, and most of the work helps both.

Almost always. People still use search engines heavily, and a growing share of questions go to AI assistants first. The same foundations serve both.

We ask a set of buyer questions to six assistants every week, more than once, and report the share of answers that name or cite you, with a range.

AI assistants rarely give the same answer twice. A single answer can mislead; several answers give a rate and a range you can trust.

Fixes to indexing problems can show results in weeks. Content and links usually take three to six months to show clearly. We report early signals so you can see progress sooner.

No. Anyone who does is guessing or planning something risky. We guarantee the work, the measurement and the honesty of the reporting.

We show ranges and label week-on-week changes as real movement or normal noise, so you do not react to random swings.

A client portal with your plan, a weekly dashboard, findings in plain words, approvals, and a record of the work.

Yes. You can share access with colleagues and remove it at any time.

You do. Content, accounts and reports are yours, including if we stop working together.

No. We earn links through outreach, resources and press. We do not use private blog networks, hidden links or undisclosed paid links.

Only when there is a specific reason. Routine disavowing can do more harm than good, so we investigate first.

We use AI tools for research and drafts, and a person checks every page for accuracy, usefulness and voice before it is published.

We explain terms on the call. We aim for arrangements that make sense for both sides rather than long lock-ins.

You can. We hand over your reports and everything we produced, and revoke our access to your accounts.