Service
Content and on-page SEO
Content SEO makes sure each page answers a question people actually ask, in the form search engines and AI assistants can use. We plan the pages, brief or rewrite them, and measure what each one earns.
Signs you need it
Does any of this sound familiar?
- You publish regularly but few pages get traffic
- Competitors rank for questions you answer better
- Your pages are long but never quoted by AI assistants
- Old pages have not been touched in years
- You are not sure which topics to cover next
What we do
What is included
Search-intent mapping
Each target question is matched to the page type that should answer it, so you stop guessing at topics.
Page briefs and rewrites
Clear briefs for new pages and edits for existing ones: answer first, evidence next, then detail.
Gap analysis against competitors
We show the topics and questions competitors cover that you do not, ranked by opportunity.
Internal linking
Links that help visitors and crawlers move from broad pages to the pages that convert.
Refreshes
Pages that used to perform are updated with current facts and sources before they decay further.
Unique-text checks
We flag pages that say the same thing as each other, which weakens all of them.
How we measure it
- Clicks and impressions for target pages
- Rankings for the questions we planned
- Pages cited by AI assistants
- Enquiries from content pages
What we won’t do
- Publish filler to hit a posting schedule
- Copy competitors
- Publish anything under your name without your approval
Timeline
What happens, and when
Week 1
Intent map and content gap list; the first five pages chosen.
Week 4
First pages published or refreshed; tracking in place for each one.
Week 12
Results per page, what worked, and the next batch planned from the data.
In their words
What clients say
Seeing which assistants name us and which sources they quote changed what we write.
They explained each finding in plain words, then did the work. I did not need to learn SEO to benefit from it.
Results
Where we have done this
Online courses
13 of 20
Questions where the course is named, from 6 of 20
An online course business that was invisible to AI assistants
Named in 6 of 20 buyer questions before, 13 of 20 after four months.
Read the case studyEcommerce
91%
Products indexed, from 48%
An online store that stopped wasting its crawl
Cut indexed filter pages by 80 percent and lifted indexed product pages from 48 to 91 percent.
Read the case studySaaS
17 of 25
Buying questions where the product is named, from 9 of 25
A software company whose comparison pages finally got cited
Named in 9 of 25 buying questions before, 17 of 25 after five months, and demo requests from search up by half.
Read the case studyQuestions
Questions about this service
Do you write the content or do we?
Do you use AI to write?
How long before new pages show results?
Related services
Ready to be found by Google and named by AI assistants?
Book a 30-minute call. We prepare a free audit of your site first, so you leave with a written read whether or not you hire us.