Blog
SEO and AI search, explained
Articles written to be read and quoted. Each opens with the answer.
Local SEO
A local SEO checklist for multi-location businesses
Several locations multiply every local SEO problem. This checklist covers profiles, listings, reviews and location pages, for the business and each site.
SerpHaven · October 28, 2026 · 2 min read
Technical SEO
Canonical tags explained, with examples
A canonical tag tells search engines which address is the main version of a page. Here is what it does, when to use it, and the mistakes that cause trouble.
SerpHaven · October 28, 2026 · 2 min read
Technical SEO
Core Web Vitals in plain English
Core Web Vitals measure how fast a page loads, how quickly it responds and how stable it is. Here is what each means, the targets, and where to start fixing.
SerpHaven · October 28, 2026 · 2 min read
AI visibility
How AI assistants choose which sources to cite
No assistant publishes its rules, but some patterns are clear. Here is what is documented, what we observe, and what you can do to be a source worth citing.
SerpHaven · October 28, 2026 · 2 min read
Working with us
How long does SEO take?
Technical fixes can show results in weeks, content in a few months and links longer. Here is what affects the timeline and what to expect at each stage.
SerpHaven · October 28, 2026 · 2 min read
AI visibility
How to check whether ChatGPT recommends your business
A simple, honest way to test whether AI assistants name your business, why a single check is not enough, and how to turn it into a weekly habit.
SerpHaven · October 28, 2026 · 2 min read
Technical SEO
How to read Search Console's page indexing report
The page indexing report lists why pages are not in Google's index. Here is what each common status means, which ones matter, and what to do about them.
SerpHaven · October 28, 2026 · 2 min read
Links
How to tell if a backlink is safe
Most links pointing at your site are harmless. Here are the signs of a risky one, a step-by-step check, and what to do before you reach for a disavow file.
SerpHaven · October 28, 2026 · 2 min read
AI visibility
How to write a page AI assistants quote
AI assistants quote pages that answer the question first, state checkable facts and are easy to read. Here is how to write and structure a page so it gets cited.
SerpHaven · October 28, 2026 · 2 min read
Content
Internal linking: a simple method that works
Internal links tell visitors and search engines which pages matter. Here is a simple method for adding the right ones without overdoing it.
SerpHaven · October 28, 2026 · 2 min read
AI visibility
robots.txt and AI crawlers: what to allow
Each AI company runs its own crawlers, and robots.txt is where you say which may read your site. Here is what each does and how to decide what to allow.
SerpHaven · October 28, 2026 · 2 min read
Technical SEO
Schema markup that matters in 2026
Structured data helps search engines and AI assistants read a page correctly. These are the types worth adding, the ones to skip, and the mistakes to avoid.
SerpHaven · October 28, 2026 · 2 min read
AI visibility
SEO vs AEO: do you need both?
SEO and AEO share foundations but aim at different outcomes. Most businesses need both. Here is how to split your effort between them.
SerpHaven · October 28, 2026 · 2 min read
Links
Should you disavow links? Usually not
A disavow file tells Google to ignore certain links. It is rarely needed, and used wrongly it can do harm. Here is when it makes sense and the order of steps we follow.
SerpHaven · October 28, 2026 · 2 min read
Working with us
What happens in the first 30 days of an SEO engagement
A good first month is mostly diagnosis, a plan you approve and the first high-impact fixes. Here is what to expect each week, and what to ask your provider.
SerpHaven · October 28, 2026 · 2 min read
AI visibility
What is answer engine optimization (AEO)?
Answer engine optimization is the work of getting AI assistants to name and cite your business. Here is what it is, how it differs from SEO, and where to start.
SerpHaven · October 28, 2026 · 2 min read
AI visibility
What is llms.txt and do you need one?
llms.txt is a proposed plain-text file that summarises your site for language models. Here is what it contains, who reads it, and whether it is worth adding.
SerpHaven · October 28, 2026 · 2 min read
Brand search
What your brand search results say about your business
Search for your own business name and read page one as a customer would. It shows who controls your story and what to fix first. Here is how to read it.
SerpHaven · October 28, 2026 · 2 min read
Technical SEO
Why Google is not indexing your pages: common causes
Pages that are crawled but not indexed usually share a cause. These are the ones we see most, and how to tell which applies to your site.
SerpHaven · October 28, 2026 · 2 min read
AI visibility
Why your AI visibility score changes every week
AI assistants rarely give the same answer twice, so a single weekly score moves for no reason. Here is why, and how ranges and repeated sampling fix it.
SerpHaven · October 28, 2026 · 2 min read
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