Service
Entity and schema setup
Search engines and AI assistants build a picture of your business from your site and public profiles. Entity and schema work makes that picture accurate and consistent: who you are, what you offer, and which pages and profiles belong to you.
Signs you need it
Does any of this sound familiar?
- Search results or AI answers confuse you with another business
- Your details differ between your site and your profiles
- You have no structured data, or it throws errors
- You do not have a knowledge panel
What we do
What is included
Organization and page markup
Structured data that describes your business, services and content, validated before launch.
Consistent identity
The same name, description and links across your site and the profiles search engines trust.
Profile coverage
A check of the places that normally describe a business like yours and what is missing or wrong.
Knowledge panel readiness
What is needed for a panel to appear and be accurate, and how to claim it when it does.
How we measure it
- Pages with valid structured data
- Profiles complete and consistent
- Accuracy of how assistants describe you
What we won’t do
- Add markup for content that is not on the page
- Mark up reviews you wrote yourself
Timeline
What happens, and when
Week 1
Entity and markup audit.
Week 4
Markup live and validated; profile corrections requested.
Week 12
Accuracy of descriptions rechecked across assistants.
In their words
What clients say
Nothing went live on our site without a yes from us. That alone made it easy to say yes to the work.
Results
Where we have done this
Professional services
7
Owned results in the first ten, from 2
A regional service firm that fixed its own name search
Went from owning 2 to owning 7 of the first 10 results for its name.
Read the case studySaaS
17 of 25
Buying questions where the product is named, from 9 of 25
A software company whose comparison pages finally got cited
Named in 9 of 25 buying questions before, 17 of 25 after five months, and demo requests from search up by half.
Read the case studyQuestions
Questions about this service
Does schema markup improve rankings directly?
Related services
Ready to be found by Google and named by AI assistants?
Book a 30-minute call. We prepare a free audit of your site first, so you leave with a written read whether or not you hire us.