Service
Brand search and reputation
Brand search is what appears when someone searches for your business by name. We check that your own pages lead, that reviews and profiles help rather than hurt, and that nothing negative or misleading is taking up room.
Signs you need it
Does any of this sound familiar?
- A directory or competitor outranks your site for your own name
- Negative reviews or old news appear on page one
- Competitors bid on your name in ads
- Your knowledge panel is wrong or missing
What we do
What is included
Brand search tracking
We record the results for your name and its common variants and check them regularly.
Ownership of the page
We identify which results you own and build out the profiles and pages that should be there.
Negative and misleading results
We assess each one honestly and respond with the right step, which is rarely a takedown.
Alerts on change
When the results for your name change in a way that matters, you are told with the details.
How we measure it
- Number of page-one results you own
- Negative or misleading results and their trend
- Competitor ads on your name
- Knowledge panel accuracy
What we won’t do
- Pay to suppress honest reviews
- Create fake profiles
- Promise to remove content we do not control
Timeline
What happens, and when
Week 1
Snapshot of your brand results and what needs attention.
Week 4
New owned profiles live; response plans for negative results.
Week 12
Trend on owned versus other results.
In their words
What clients say
The audit before the first call was better than the proposals we had paid for elsewhere.
Our name search went from a directory and a competitor's ad to our own site and four profiles we control.
Results
Where we have done this
Professional services
7
Owned results in the first ten, from 2
A regional service firm that fixed its own name search
Went from owning 2 to owning 7 of the first 10 results for its name.
Read the case studyLocal services
14 of 20
Core searches with a map result, from 5 of 20
A multi-site clinic that won back the map results
Appeared in the map results for 14 of 20 core searches, up from 5, and calls from search rose by two fifths.
Read the case studyQuestions
Questions about this service
Can you remove a bad review?
Related services
Ready to be found by Google and named by AI assistants?
Book a 30-minute call. We prepare a free audit of your site first, so you leave with a written read whether or not you hire us.