Key takeaways
- The first month is diagnosis, a plan and the first fixes, not a flood of new content.
- You should approve the plan before work starts and see every change recorded.
- By day 30 you should have a baseline, a ranked list and early signs of movement.
A good first month is mostly about finding out what is really happening, agreeing a plan, and shipping the fixes that matter most. If a provider produces a lot of new content in week one before understanding your site, ask why.
Week 1: access and audit
- You share access to Search Console and analytics
- We crawl the site, compare it with what is indexed, and check your name in search
- We take a first baseline of how AI assistants answer your buyers' questions
Week 2: the plan
You receive a plain-language plan: what we found, what to do first and why, who does each step and how we will know it worked. Nothing starts until you approve it.
Weeks 3 and 4: the first fixes
- The highest-impact technical fixes are shipped and rechecked
- The first pages are briefed, rewritten or refreshed
- Listings and profiles with errors are corrected
- Outreach is prepared for your approval
What you should have by day 30
- A baseline for indexing, search and AI answers
- A ranked list of problems with the cause of each
- A record of every change made
- Early signs, such as more pages indexed or fewer errors
Questions worth asking any provider
- What will you change on my site, and who approves it?
- How will I know a change worked?
- What will you not do?
- How do you handle links?
- What do I see every week?
The same stages are laid out on how it works, and every engagement starts with the free audit.