Glossary
What is Disavow?
A file you give a search engine asking it to ignore certain links to your site.
In more detail
It is rarely needed. Search engines say they discount most spammy links on their own, and a careless file can discard links that were helping.
Example
After a manual action about unnatural links, a site documents its efforts and submits a disavow file for the domains it could not get removed.
Related terms
Ready to be found by Google and named by AI assistants?
Book a 30-minute call. We prepare a free audit of your site first, so you leave with a written read whether or not you hire us.