Glossary
What is E-E-A-T?
Experience, expertise, authoritativeness and trustworthiness: the qualities search quality guidelines look for in content and its source.
In more detail
It is not a single score or a ranking switch. It describes what a quality reviewer would hope to see: who wrote this, what do they know, can I trust them?
Example
A medical article that names a qualified author, cites sources and shows when it was reviewed.
Related terms
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