Industry
SEO and AI search for Online courses and education
Learners ask questions long before they buy: what to learn, in what order, from whom. We help course businesses answer those questions in search and in AI assistants, so the course is part of the answer.
What buyers ask
The questions your customers put to search and AI assistants
- What is the best course to learn [skill]?
- How long does it take to learn [skill]?
- Is [course] worth it?
- Free vs paid [skill] courses
- What do I need to know before starting [skill]?
Usual blockers
What typically holds this industry back
Content behind a login
The best material is hidden from search, so only the sales page is visible.
One page for everything
A single long sales page tries to rank for dozens of different questions.
Few independent mentions
Learners trust reviews and roundups, and the course appears in very few of them.
First 90 days
What we prioritise
- Create public pages for the questions learners ask
- Add structured data for courses and instructors
- Earn mentions in roundups and review sites
- Track how assistants recommend courses in your topic
Measures
What we report
- Free-lesson and waitlist sign-ups from search
- Course pages named in AI answers
- Reviews and roundups won
In their words
What clients say
The weekly report is the first one I have read to the end. It tells me what changed, why, and whether to worry.
Ready to be found by Google and named by AI assistants?
Book a 30-minute call. We prepare a free audit of your site first, so you leave with a written read whether or not you hire us.