Skip to content

Case study · Local services

A multi-site clinic that won back the map results

Appeared in the map results for 14 of 20 core searches, up from 5, and calls from search rose by two fifths.

Engagement: 4 monthsServices:Local SEOBrand search and reputationContent and on-page SEO

Who: A dental clinic group with three locations in neighbouring towns and about thirty staff.

Core searches with a map result
14 of 20from 5 of 20
Calls from search a month
170from 120
Listings with correct details
100%from 58%
Reviews in the last twelve months
190from 48
Locations with their own page
3 of 3from 0 of 3
Treatment pages
9from 1

What changed

Patients choosing a dentist look at the map first. The clinic's three locations were outranked by smaller practices whose listings were accurate and whose reviews were recent, while the clinic's own were out of date and thin.

We corrected every listing and profile, set up a short, polite review request after each visit, and gave each location and each main treatment its own page instead of one page covering everything.

Four months in, the clinic showed in the map results for 14 of the 20 core searches, up from 5. Calls from search rose by two fifths, and every listing carried the right details.

Core searches with a map result, of 20
  • Start5
  • Month 17
  • Month 210
  • Month 312
  • Month 414

The situation

A clinic with three locations was outranked in the map results by smaller competitors with fresher reviews and cleaner listings.

What they wanted

  • Appear in the map results for the searches patients actually make
  • Have every listing show the right phone number and hours
  • Earn more reviews without pestering patients

What we found

  • Two locations listed an old phone number on several directories
  • Review volume was a fifth of the nearest competitor's
  • One page described all three locations and all services

What we did

  • Corrected every listing and the business profiles
  • Set up a simple review request after each visit
  • Built a page per location and per main treatment

How the engagement ran

  1. Weeks 1 to 2

    1. Audit every listing

    We checked the clinic's details on more than forty directories and recorded every wrong phone number, address and opening time.

  2. Weeks 3 to 6

    2. Correct and complete

    Listings and profiles were corrected and filled in with services, photos and hours, with one master record kept for each location.

  3. Weeks 5 to 12

    3. Ask for reviews the right way

    A short message after each visit asked for honest feedback, with a link to the right location. Replies to reviews followed a simple policy.

  4. Weeks 9 to 16

    4. Give each place its own page

    A page for each location and each main treatment replaced the single catch-all page, written in the clinic's own words.

What surprised us

  • A single wrong phone number was sending calls to a closed line
  • Reviews gathered through the clinic's own message outnumbered those from any other source within two months

What they keep

  • A master record for each location
  • A review request message and a reply policy
  • Three location pages and nine treatment pages

How we measured it

Twenty core searches such as 'dentist near me' and 'emergency dentist', checked weekly from a point in each town. A result counts when a location appears in the first three map results. Calls come from the clinic's tracked phone numbers, compared with the same months a year earlier.

It was dull, careful work, and it moved the thing we actually care about: the phone ringing.
Practice manager, multi-site clinic

What is next: Review replies and seasonal service pages.

Results

More case studies

Online courses

13 of 20

Questions where the course is named, from 6 of 20

An online course business that was invisible to AI assistants

Named in 6 of 20 buyer questions before, 13 of 20 after four months.

Read the case study

Professional services

7

Owned results in the first ten, from 2

A regional service firm that fixed its own name search

Went from owning 2 to owning 7 of the first 10 results for its name.

Read the case study

Ecommerce

91%

Products indexed, from 48%

An online store that stopped wasting its crawl

Cut indexed filter pages by 80 percent and lifted indexed product pages from 48 to 91 percent.

Read the case study

Ready to be found by Google and named by AI assistants?

Book a 30-minute call. We prepare a free audit of your site first, so you leave with a written read whether or not you hire us.

Book a callWhat the free audit covers